Blogs

Makeup helps in enhancing your appearance and it also makes you look perfect in photos. BUT is it protecting your skin? Because today makeup is not only there to enhance your features but is now touted as a multitasker. The pandemic has made consumers more conscious of their choices and is now looking for products that won’t compromise the health and vitality of their...

To us, a clean beauty product must satisfy these two main criteria: 1. Non-toxic ingredients At its core, clean beauty means that you can use a product without risking your own health or of your skin. The ingredients label must contain only safe, non-toxic ingredients and should be disclosed honestly. What constitutes “safe” ingredients? We analyze each and every cosmetic ingredient and give grades...

More and more brands have started using Hyaluronic Acid. While the word acid may sound scarier, we have put together brief information to help you take more informed decision.  What is it? Hyaluronic acid, also known as hyaluronan, is a clear, gooey substance that is naturally manufactured by your body & has high ability to retain water. The largest amounts of it are found...